Motorcycle Filmmaker – 23 Years with BMW GS

1978 – My First Motorcycle – Honda 50

Sterling Noren BMW GS motorcycle filmmaker with Honda 50 mini bike 1978

My mom bought my first motorcycle for my 8th birthday in the late 1970’s. It was a Honda 50cc mini bike. I remember packing up a little backpack with sandwiches and riding off into the woods for entire afternoons on wonderful adventures. Never did I imagine where this journey would lead to later in my life.

1982 – My Second Motorcycle – Yamaha 360 Enduro

Yamaha 360 Enduro 1970's model

My second motorcycle was a used Yamaha 360 Enduro, purchased from a neighbor. I rode that bike for approximately two years as an early teenager on the trails around my house in Spring Lake, Michigan. Eventually I became more interested in school and other things and we sold the bike which was broken at the time.

1984 – My First Video – Fruitport High School

Sterling Noren BMW GS motorcycle filmmaker first music video in 1984

I created my first videos in 1984 with the help of Roger Schutter and the the Fruitport High School Media Productions Class. This was my introduction to video production and what would ultimately become my career.

1993 – Video Production Career in Seattle, WA

Sterling Noren drinking coffee in Seattle in 1995

I moved to Seattle, Washington in 1993 and found work as a video editor for Microsoft Corporation, where I worked for four years as an Independent Contractor. Seattle in the early 1990’s was a fun place to be with lots of grunge music and coffee. I learned how to use computers for video editing instead of the old analog methods of production and the Internet was just beginning to take off. I had my first e-mail account in 1993.

1996 – Vintage BMW R50/5 Motorcycle

Sterling Noren BMW GS motorcycle filmmaker with 1972 BMW R50/5 in 2007

I purchased an old BMW motorcycle through an ad in the local newspaper, and began motorcycle touring around the northwest. I rode this motorcycle for about four years on several long distance tours and had it all set up with vintage equipment to match the motorcycle.

1998 – Dreaming of Motorcycle Travel Filmmaking as a Career

Sterling Noren BMW GS motorcycle filmmaker in 1998

My contract with Microsoft ended in 1998 and I decided to pursue a dream of making my own films. I enrolled in a documentary production course at the local Media Arts Center and my first assignment was to choose a subject. I chose ‘motorcycling’ as the subject that I would pursue for my first documentary.

1998 – Meeting the Legend – Helge Pedersen

Helge Pederen 1998

Fate entered the picture when I saw a slideshow at the local BMW motorcycle dealership in Seattle, Washington. It was a presentation called “10 Years on 2 Wheels” by Helge Pedersen, a legendary motorcyclist from Norway. The slideshow deeply resonated with me when I realized the possibilities for long distance motorcycle adventure and filmmaking.

10 Years on 2 Wheels

Helge Pedersen 10 Years on Two Wheels map

Helge Pedersen’s journey around the world as a motorcyclist and photographer on a 1980 BMW R80 GS named Olga is the stuff that dreams are made of and I approached him after the show and asked him if we could work on a project together. I wanted to turn his slideshow into a short documentary film. I found my subject.

1998 – New BMW F650 GS Motorcycle

Sterling Noren BMW GS motorcycle filmmaker with 1998 BMW F650 Funduro

I purchased my first new motorcycle in 1998, a BMW F650 Funduro just in time to take of on a filming adventure with Helge Pedersen.

1998 – My First Motorcycle Film with Helge Pedersen

Helge Pedersen in Washington State camping with motorcycle in 1998

Helge and I spent a few days riding out to the Olympic Peninsula where we camped and filmed the material for my first motorcycle movie “Closer to the World”.

2001 – GlobeRiders Iceland Expedition

Sterling Noren BMW GS motorcycle filmmaker in Iceland in 2001

Helge Pedersen founded GlobeRiders in 2000 a commercial motorcycle touring company that took clients around the world on the longest motorcycle adventure tours offered at the time. He wanted me to film his first tour across Asia in 2000 but I was unable to do so. However, in 2001 we traveled to Iceland and created our first feature length documentary film together, the Iceland Expedition. We marketed and sold this filom on DVD with the help of Touratech-USA as a distributor.

2002 – GlobeRiders World Tour

Sterling Noren BMW GS motorcycle filmmaker in sidecar in Russia 2002

In 2002 I was finally able to join Helge Pedersen and GlobeRiders on their 65 day journey across Asia from Shanghai to Munich and we created the GlobeRiders Eurasian Odyssey which was broadcast on the Speed Channel and also available on DVD.

2007 – GlobeRiders Indochina Expedition

Sterling Noren BMW GS motorcycle filmmaker with Chris Poland and Helge Pedersen in Vietnam in 2007

Helge Pedersen, Chris Poland and I traveled together on the GlobeRiders Indochina Expedition in 2007. This 71 day motorcycle trip took us through Vietnam, Cambodia, Laos, Thailand, Malaysia and Singapore. I created a six-hour television series about the expedition which was sold to broadcasters around the world and available on DVD through Touratech-USA.

2009 – Beyond the Border – Riding Solo in Mexico

Sterling Noren BMW GS motorcycle filmmaker Riding Solo in Mexico 2009 Beyond the Border

In 2009 I decided that I wanted to do my first solo motorcycling project. I was inspired by filmmaker such as Dick Proenneke and Les Stroud and wanted to try something similar on a motorcycle adventure. I chose Mexico because it was close to home and did not require the hassle of shipping my motorcycle far away. I wanted to make a film that has a real story, larger than myself and my own adventure, and I was looking for a story of hope and optimism in contrast to the media coverage of Mexico and the Drug War at the time. I knew that I would find a good story south of the border if I rode far enough and kept my eyes and heart open.

Sterling Noren BMW GS motorcycle filmmaker solo Mexico 2009

2010 – BMW Motorrad – 30 Years GS Documentary Film

BMW GS 30 Years history of the bmw gs enduro logo

Helge Pedersen introduced me to BMW Motorrad in 2010 with the idea of producing a documentary about the BMW GS motorcycle’s history. I created the film 30 Years GS: A History of the BMW GS Enduro for BMW Motorrad in return for a new BMW F800 GS motorcycle.

2010 – New BMW F800 GS Motorcycle

Sterling Noren BMW GS motorcycle filmmaker with 2010 F800 GS

The BMW F800 GS was a significant upgrade to my 12 year old F650. The first adventure that I was able to take the bike on was the GlobeRiders Africa Adventure in 2010.

2010 – GlobeRiders Africa Adventure

Sterling Noren BMW GS motorcycle filmmaker in Africa in 2010

I filmed the GlobeRiders Africa Adventure in the fall of 2010, riding my BMW F800 GS motorcycle across South Africa, Lesotho, Swaziland, Zimbabwe, Botswana and Namibia for over 30 days.

2010- Present – Backcountry Discovery Routes Director

Washington Backcountry Discovery Route filming expedition 2010

In 2010 I met Bruce Stevens and Andrew Cull who were working on the Washington Backcountry Discovery Route which was inspired by a similar route in Oregon. I introduced them to Touratech and they decided to support my filmmaking of the expedition. We rode and filmed this first Backcountry Discovery Route in the summer of 2010 and the first official BDR movie and route was released in early 2011.

2012 – Copper Canyon Filming Expedition

Sterling Noren BMW GS motorcycle filmmaker in Copper Canyon Mexico 2012

I returned to the Copper Canyon in Mexico in the spring of 2012 to begin working on a longer documentary film about Micah True and the ultra marathon race in the canyon. I spent three weeks traveling around the Copper Canyons with Micah and filme the Copper Canyon Ultra Marathon race for the second time.

Sterling Noren BMW GS motorcycle filmmaker in Copper Canyon Mexico 2013

2016 – Expedition 65 with Rawhyde Adventures

Expedition 65 motorcycle team in South America

In 2016 I partnered with Jim Hydes and Rawhyde Adventures on the filming of Expedition 65 – Journey to the End of the World. This 65 day motorcycle adventure took us through Colombia, Ecuador, Peru. Bolivia, Argentina and Chile. We had a large team of riders on this self-organized expedition, all of them riding BMW GS motorcycles. It was a beautiful journey although the filmmaking was at times difficult for me with such a large group of riders.

2017 – BMW Motorrad – BMW GS Trophy Qualifiers

BMW Motorrad GS Trophy 2018

In 2017 I approached BMW Motorrad with the idea of filming another project for them in return for a new motorcycle. They agreed and I filmed the 2017 BMW Motorrad GS Trophy Qualifiers.

2017 – New BMW R1200 GS Rallye

Sterling Noren BMW GS motorcycle filmmaker with 2017 BMW R1200 GS

I received a new BMW R1200 GS Rallye in 2017 and have been riding that motorcycle since then. It currently has 65,000 miles on the odometer.